Jose Cuervo is the world's largest tequila label and an iconic brand. They needed a campaign that spoke to the brand's indelible legacy. Jose Cuervo is, and always has been a story maker. Endless nights of amazing stories have begun with a simple shot of Cuervo. "Have A Story" is the expression of this philosophy. I'm very proud to have written the line, and I'm honored that Proximo embraced it. Dante Ariola and Kiefer Sutherland made it real.