Nasdaq OMX, one of the world’s most influential stock exchanges, produces an enormous amount of data daily. This data is also one of its most important assets when selling new products. It was up to us to figure out how to make this information visually compelling and engaging.
By utilizing data visualization and infographics we were able to take what is often cold, hard data and make it come alive. This helped reintroduce Nasdaq to the finance community and the world as a forward-thinking and innovative brand. From print ads to websites to 80-foot wall screens, Nasdaq OMX was able to express their brand in sophisticated and unexpected ways.