4 Ingredients campaign was developed for our snus client and based on the four main ingredients of the product: water, salt, bergamot oil and tobacco. Under this concept we developed a multifaceted, consumer-facing platform.
We started shooting with Frederik Lieberath and captured a series of macro shots of the four ingredients, which were used for in-store posters, print and web advertising. A music track inspired by the four ingredients was produced by Shigeto and later incorporated into a high concept music video.
All elements were then brought together in a retail environment in Venice, CA, where we changed the game for pop-up store design and offerings.